Communicating with Data Sprint

Starts:  May 30, 2023 12:00 PM (ET)
Ends:  Jun 20, 2023 01:00 PM (ET)

*This course will be primarily facilitated in English, with interpretation into Spanish and Portuguese.


Your local government regularly shares its strategic goals, performance measures, and progress toward achieving those goals with the public. Through this course we will identify strategic goals for the city, as well as assess what progress has been made towards them, in order to craft a message to be shared publicly. By the end of this course participants will have completed these steps necessary to be able to report on performance and progress in the city to be published in the medium determined best for the community audience.


This Sprint is designed to provide valuable information to civil service professions involved in data sharing agreement development and use. Learners who are involved in collaborating with other agencies will learn to leverage data to better inform decisions about data sharing.


Synchronous sessions meet via Zoom twice weekly and will feature lecture, discussion, and invited speakers. The Tuesday session presents the weekly topic in lecture format. The Thursday session is an “office hour” / check-in session where participants are encouraged to ask questions and discuss the weekly assignment. As available, invited speakers will attend to provide a practical example of the week’s topic. This is a great networking and mentoring opportunity!

Achievable Criteria: Performance Analytics (WWC PA3) -
Your local government regularly shares its strategic goals, performance measures, and progress toward achieving those goals with the public.

  • PA3.1: Strategic goals and progress towards them must be publicly shared at minimum annually.
  • PA3.2: Your local government has and publicly shares assigned targets, metrics, and a timeframe for measuring progress toward the achievement of a publicly stated strategic goal(s).

    Sprint Objectives

    By the end of this sprint, you will be able to:

    ● Analyze and understand the needs and wants of different audiences.
    ● Understanding the unique needs / wants of the different audiences
    ● Develop a tailored communication strategy and select the most appropriate channel for a
    specific "real world" project.
    ● Craft a compelling narrative strategy or theme.
    ● Choose the most impactful message(s) for your target audience.
    ● Identify and prioritize the most impactful messages for your target audience.
    ● Select and present effective evidence to support your insights.
    ● Choose engaging visuals (e.g., dashboards, infographics, etc.) to enhance your
    ● Create a comprehensive communication plan that effectively shares performance data
    with the target audience.
    ● Fulfill PA3 criteria of the WWC Certification Assessment


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    About What Works Cities

    This learning opportunity and more are available to staff in cities that have completed our online self-Assessment for What Works Cities Certification. The What Works Cities Certification program, launched in 2017 by Bloomberg Philanthropies and led by Results for America, is the first-of-its-kind standard of excellence for data-driven, well-managed local government. Open to cities in North and South America with a population of at least 30,000, What Works Cities Certification welcomes cities at all points in their data journey. Take the Assessment, join our Community and lead with data!