This webinar provided an introduction to user centred design, which is an iterative process that focuses on users and their needs in each phase of designing, developing and providing a data service. This process can help organizations reduce the reputational, financial and policy risk(s) of investing in the wrong thing or causing unintended harm for users. At the end of this webinar you will understand how to involve users throughout the design and development of a data service to create highly usable and accessible products which better meet the needs of the city, its citizens and data community. The webinar is 30 minutes long and the topics covered are further explored in the Running a Data Service Sprint.#DataManagement#English#LearningOpportunityRecording